Creating immersive experiences with the power of narrative.
Step into worlds that tell stories without words. vs.designlab transforms ideas into immersive, multi-sensory experiences – from exhibitions and brand activations to live events – where audiences see, touch, and feel the story unfold.
Vero is a renown multidisciplinary experience designer who connects creative vision with practical delivery, orchestrating teams, processes, and systems to turn ambitious ideas into tangible, high-impact experiences. She believes in the power of collaboration and interdisciplinary practice to spark creativity and innovation. Her work spans museums, entertainment, and brand innovation, with a focus on narrative, human-centered design, and operational clarity.
Her expertise extends beyond design – she consulted on narrative brand development and innovation, always seeking new challenges and opportunities for creative collaboration.
From international exhibitions to large-scale live events, she enables environments where creativity, collaboration, and process converge – ensuring projects flow smoothly while delivering experiences that inspire and resonate.
Every project is different, every brief deserves a bespoke solution, every team good collaboration.
Featured Projects
Olympics Opening Ceremony
Ceremônias Cariocas, Rio de Janeiro, Brazil
The theme was early life on earth and formed the beginning of the narrative of the famous Opening Ceremony for the Rio Olympics 2016, that was watched by billions of people from around the world.
Splendor by Dragone
Taihu Show Theatre, Wuxi, China
Franco Dragone & Five Currents
Splendor is a spectacular, multi-sensory live performance that combines acrobatics, dance, music, and visual effects, all set in an elaborate, narrative-driven format. The show explores themes of ancient Chinese culture and history, mixed with modern and futuristic visual effects.
Chanukka exhibtion
Chanukka: “Leuchter des Lichterfestes” was a collaborative exhibition between the Jewish community (IKS) and the Museum of Lights in Casale Monferrato, featuring a collection of intricately designed nine-armed lamps central to Hanukka festivities. The focal point of the exhibition was light, serving as a unifying force across religions and providing a touchpoint for visitors from diverse backgrounds. Read More
Maria Lassnig exhibition
Visitors could activate their own sensations and engage with the artwork using their bodies. By implementing unconventional seating arrangements, visitors are prompted to become more aware of their body positions, enabling them to explore the drawings from various perspectives. Read More
Orpheo & Majnun
La Monnaie, Festival d’Aix-en-Provence et al.
Creative Europe project
Orfeo & Majnun (O&M) is an inclusive, intercultural and multilingual music theatre project developed with a participatory community-driven approach.
Award-winning Curation of the National Austrian Exhibits at the PQ
Praque Quadrennial 2015 & 2019
Country and student national exhibitions for Austria at the Prague Quadrennial of Scenography – the worlds’ biggest international exhibition of performance design and space. We secured the first jury award for Austria (since 1967).
London Olympics – Live Sites & SongBoard
A dual intervention at King’s Cross that invited passers-by, commuters and local residents to actively shape their surroundings through play, participation and shared authorship. Read More
European Capital of Culture – The Flood
“Klangwolke” is part of the Ars Electronica Festival. Its anniversary edition featured a large participatory parade in which citizens animated oversized animal puppets, creating a moving procession that quickly became a public favourite. Read More
Transient Spaces – What is Home?
How can “home” be re-defined in a continuously globalised world? The research and exhibition project explores what “home” and sense of belonging mean in a continuously globalised world where people of all classes are required or motivated to lead a nomadic lifestyle.
What people say
“I saw how you take care of your work. You go to the bottom of your work and you are, at the same time, flexible… and funny.”
Phenix Lin, Splendor by Dragone, Wuxi
“Very organised in chaotic situations. Vero resolves problems moving, finds solutions, materials and people working. Quickly, quietly, diplomatically.”
Adam Mosley, Olympics Opening, Rio de Janeiro
“Vero performed implementation and project management on a very high level and related directly with the client. I highly recommend her to those who are looking for a good influence manager. I had the pleasure to get to know Vero also personally and I am sure that her open-minded way of thinking and her interest in cross-cultural projects are a perfect background. Her ability to visualize ideas, in two- or three dimensional space is outstanding; she continuously seeks for a deeper understanding and actively combines her past experiences with design ideas. She does not take things for granted and is therefore open for new ways of creative growth.” Domitilla Biondi, designer and artist, Milan and Rome