Creating immersive experiences with the power of narrative.
Step into worlds that tell stories without words. vs.designlab transforms ideas into immersive, multi-sensory experiences – from exhibitions and brand activations to live events – where audiences see, touch, and feel the story unfold.
Vero is a multidisciplinary spatial designer working at the intersection of scenography, exhibition design, and spatial practice. Their approach combines conceptual development with hands-on production knowledge, bridging design, fabrication, and implementation. Projects are understood as iterative processes – from early-stage research and prototyping to realisation – with a strong emphasis on material-based thinking and spatial experimentation.
Alongside international project work, Vero engages in mentoring and knowledge transfer within studio-based and collaborative settings. This includes guiding complex processes, fostering critical thinking, and enabling students or collaborators to translate concepts into tangible outcomes.
A key aspect of the practice lies in connecting design with fabrication: working across analogue and digital production methods, with direct experience in workshop environments, including leading fabrication processes and teams in contexts such as large-scale live productions and complex object/prop construction. This hands-on engagement informs a deep understanding of materials, tools, and production workflows, and strengthens the link between concept, prototyping, and execution.
Vero’s work is inherently interdisciplinary, operating between design, culture, and applied research contexts. Collaborations with institutions, creative teams, and external partners are central, enabling projects that link practice, experimentation, and knowledge exchange.
Across all projects, the focus remains on creating environments where design, production, and collaboration align – spaces in which ideas can be tested, materialized, and experienced.
Featured Projects
Chanukka exhibtion
Chanukka: “Leuchter des Lichterfestes” was a collaborative exhibition between the Jewish community (IKS) and the Museum of Lights in Casale Monferrato, featuring a collection of intricately designed nine-armed lamps central to Hanukka festivities. The focal point of the exhibition was light, serving as a unifying force across religions and providing a touchpoint for visitors from diverse backgrounds.
Maria Lassnig exhibition
Visitors could activate their own sensations and engage with the artwork using their bodies. By implementing unconventional seating arrangements, visitors are prompted to become more aware of their body positions, enabling them to explore the drawings from various perspectives.
Olympics Opening Ceremony
Ceremônias Cariocas, Rio de Janeiro, Brazil
The theme was early life on earth and formed the beginning of the narrative of the famous Opening Ceremony for the Rio Olympics 2016, that was watched by billions of people from around the world.
Splendor by Dragone
Taihu Show Theatre, Wuxi, China
Franco Dragone & Five Currents
Splendor is a spectacular, multi-sensory live performance that combines acrobatics, dance, music, and visual effects, all set in an elaborate, narrative-driven format. The show explores themes of ancient Chinese culture and history, mixed with modern and futuristic visual effects.
Orpheo & Majnun
La Monnaie, Festival d’Aix-en-Provence et al.
Creative Europe project
Orfeo & Majnun (O&M) is an inclusive, intercultural and multilingual music theatre project developed with a participatory community-driven approach.
Award-winning Curation of the National Austrian Exhibits at the PQ
Praque Quadrennial 2015 & 2019
Country and student national exhibitions for Austria at the Prague Quadrennial of Scenography – the worlds’ biggest international exhibition of performance design and space. We secured the first jury award for Austria (since 1967).
London Olympics – Live Sites & SongBoard
A dual intervention at King’s Cross that invited passers-by, commuters and local residents to actively shape their surroundings through play, participation and shared authorship.
European Capital of Culture – The Flood
“Klangwolke” is part of the Ars Electronica Festival. Its anniversary edition featured a large participatory parade in which citizens animated oversized animal puppets, creating a moving procession that quickly became a public favourite.
Transient Spaces – What is Home?
How can “home” be re-defined in a continuously globalised world? The research and exhibition project explores what “home” and sense of belonging mean in a continuously globalised world where people of all classes are required or motivated to lead a nomadic lifestyle.
Some of our clients
What people say
“I saw how you take care of your work. You go to the bottom of your work and you are, at the same time, flexible… and funny.”
Phenix L., Splendor by Dragone, Wuxi
“Very organised in chaotic situations. Vero resolves problems moving, finds solutions, materials and people working. Quickly, quietly, diplomatically.”
Adam M., Olympics Opening, Rio de Janeiro
“Vero performed implementation and project management on a very high level and related directly with the client. I highly recommend her to those who are looking for a good influence manager. I had the pleasure to get to know Vero also personally and I am sure that her open-minded way of thinking and her interest in cross-cultural projects are a perfect background. Her ability to visualize ideas, in two- or three dimensional space is outstanding; she continuously seeks for a deeper understanding and actively combines her past experiences with design ideas. She does not take things for granted and is therefore open for new ways of creative growth.” Domitilla B., designer and artist, Milan and Rome